Author Archives: Radka Hakl Picková

Mgr. Radka Hakl Picková, Ph.D., ŠKODA AUTO University, Department of quantitative methods, Na Karmeli 1457, 293 01 Mladá Boleslav, Czech Republic, e-mail: radka.pickova@savs.cz

Dec202020

Marketing Science and Inspirations Journal Paper

Purported green attitude vs. actual pro-environmental behaviour of Czech consumers

Research Paper, Vol 15, Issue 4, 2020By Radka Hakl Picková December 20, 2020

Green attitudes and consumer behaviour should correlate in order to achieve environmental objectives. This paper aims to describe the foundations of green attitudes of Czech consumers – their trust in solutions of companies, their belief in global warming and their willingness to join pro-environmental initiatives.

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