Author Archives: Eva Jaderná

Mgr. Radka Picková, Ph.D. ŠKODA AUTO Vysoká škola o.p.s., Katedra informatiky a kvantitativních metod, Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika, e-mail: radka.pickova@savs.cz

Dec142019

Marketing Science and Inspirations Journal Paper

The interest of different generations of Czech consumers in certified products and environmental organizations

Research Paper, Vol 14, Issue 4, 2019By Eva Jaderná December 14, 2019

Green consumers’ behavior is still the black box for green marketing. The environmental aspect influences many purchase decisions. How do Czech consumer really think in relation to environmental questions? This paper aims to describe some of the fundamental green activities of the Czech consumer in correlation to …

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Oct312018

Selected aspects of green behaviour of Czech consumers

Research Paper, Vol 13, Issue 3, 2018By Eva Jaderná October 31, 2018

The paper presents the results of research concerning the green behaviour of Czech consumers. Environmental protection is one of the most widely discussed topics all over the world…

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