Author Archives: Sophie Wiesinger

FH-Prof. Ing. Mag. Robert Fuereder, Upper Austria University of Applied Sciences, School of Management, Study Programme Global Sales and Marketing, Wehrgrabengasse 1-3, 4400 Steyr, Austria

Oct92015

Marketing Science and Inspirations Journal Paper

Austrian sales partner management in CEE countries

Research Paper, Vol 10, Issue 3, 2015By Sophie Wiesinger October 9, 2015

Central and Eastern European (CEE) countries are perceived as attractive markets for expansion by their European neighbors. As European companies become increasingly international so too does the challenge of coordinating global business operations.

Open article