Author Archives: Michael Wenzler

Sakshi Bhambhani, BBA, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: Sakshi.Bhambhani@students.fh-steyr.at

Jun302019

Marketing Science and Inspirations Journal Paper

Readiness, use and enablers of digital customer interaction tools in Austria

Research Paper, Vol 14, Issue 2, 2019By Michael Wenzler June 30, 2019

This contribution presents a first holistic measurement of Austrian B2B companies’ readiness to improve customer interaction and sales performance through the application of digital communication services . To this end, the necessary steps to craft a sustainable and comprehensive corporate strategy…

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