Author Archives: Stefan Wengler

Simon Benjamin Steudtel, Hof University, Institute for Information Systems, EnochWidmanStraße 84, 95028 Hof, Germany, email: simon.steudtel.2@hofuniversity.de

Oct312023

Marketing Science and Inspirations Journal Paper

Sexism in advertisements – a cross-cultural analysis

Research Paper, Vol 18, Issue 3, 2023By Stefan Wengler October 31, 2023

Religion, religiosity and migration background make small explanatory contributions to the evaluation of advertising in four relevant dimensions, but in the overall picture prove to be less significant than sociodemographic and psychographic criteria beyond religion and origin.

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