Based on the data collected, the authors identified the prerequisites, motivations, essential infrastructure, cooperation possibilities, problematic elements, and specific consulting requirements necessary to develop and implement successful business ownership transfer.
Market entry mode choice has been one of the core topics in international business literature. The study contributes to the discussion about predictors for a particular entry mode.
Central and Eastern European (CEE) countries are perceived as attractive markets for expansion by their European neighbors. As European companies become increasingly international so too does the challenge of coordinating global business operations.
For Austrian (B2B) companies, the increasing prosperity and rapid development of Central and Eastern European (CEE) countries appear to offer rather attractive locations to achieve the goal of becoming competitive market participants.
