Mgr. Štefan Kráľ, University of Presov, Faculty of Management, Department of Marketing and International Trade, Konštantínova 16, 080 01 Prešov, e-mail: stefan.kral@smail.unipo.sk
Research PaperVol 16, Issue 3, 2021 Marketing Science and Inspirations Journal Paper

Development of online shopping within B2C e-commerce in the Visegrad Four countries

The main goal of the paper was to evaluate and compare the development of online shopping in the Visegrad Four countries (Slovakia, Czech Republic, Poland, Hungary). The paper outlines the theoretical basis of online shopping concept, describes the current situation of online shopping in the EU market and the main types of goods and services purchased through the Internet.

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