Tamara Tarakanova, Peter the Great St. Petersburg Polytechnic University, Polytechnic St., 29, 195251, St. Petersburg, Russian Federation, e-mail: tarakanovatamara@gmail.com
Research PaperVol 14, Issue 3, 2019 Marketing Science and Inspirations Journal Paper

Communication trends in formation of institutional business environment in tourism of St. Petersburg

Conducted research is aimed to reveal communication trends in formation of institutional business environment in tourism of St. Petersburg. As a result, it was revealed that communication trends are due to the tourism multiplier effect and take into account changes in the institutional tourism environment …

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