Author Archives: Theodore Tarnanidis

Theodore Tarnanidis, Academic associate and lecturer, Ph.D. Marketing, Postdoc D.Sc, International Hellenic University, Department of Organisation Management, Marketing and Tourism, 17 Km Thessaloniki-Sindos, 57400, Greece, e-mail: tarnanidis@bua.teithe.gr

Dec302023

Marketing Science and Inspirations Journal Paper

Understanding reference points to make purchase decisions: overview, phases, and time-features

Research Paper, Vol 18, Issue 4, 2023By Theodore Tarnanidis December 30, 2023

The findings show that consumers’ preferences for reference points are established and structured throughout the entire buying decision process, and can be modified based on potential signals and biased approaches. As a result, there are now many possibilities for casual modeling practice in the future.

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