Ing. Vasilii Ostin, BA, Technical University of Liberec, Economic Faculty, Department of Business Administration and Management, Voroněžská 13, 460 01 Liberec, Czech Republic, email: vasilii.ostin@tul.cz
This article serves as a valuable resource for business leaders, HR professionals, sales managers, educators, and researchers looking to understand and harness the interplay between employee development and business success to navigate the dynamic business world effectively.
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The aim of this paper is to consider findings from marketing research and analyze the outputs. The survey monitored green behavior by the Czech consumers in time. The reason and motivation of this analysis was the academic interest in Czech buying behavior modification, caused by pandemic COVID-19.
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