Author Archives: Ayesha Zafar

Yahya Sultan Ijaz, School of Business, Beaconhouse National University Lahore, House 667, Street 17, X Block, DHA Phase 3, 54000, Lahore, Pakistan, e-mail: s2019-121@bnu.edu.pk

Apr302023

Application of marketing principles for HEIs: A perspective of Pakistani universities

Research Paper, Vol 18, Issue 1, 2023By Ayesha Zafar April 30, 2023

This study focuses on the application of marketing principles for higher education institutions (HEIs) in Pakistani universities. The study begins with a review of the current marketing practices in the higher education sector and analyzes the challenges faced by HEIs in attracting and retaining students.

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