Author Archives: Zoltán Rózsa

doc. PhDr. Zoltán Rózsa, PhD. Vysoká škola ekonómie a manažmentu verejnej správy v Bratislave, Furdekova 16, 851 04 Bratislava

Dec142018

Marketing Science and Inspirations Journal Paper

Gender and generation differences in university students’ word-of-mouth willingness

Research Paper, Vol 13, Issue 4, 2018By Zoltán Rózsa December 14, 2018

Student loyalty in the higher education sector helps college administrators to establish long-term relationships with both current and former students.

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Gender and generation differences in university students’ word-of-mouth willingness

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