Ing. Mgr. Zsolt Horbulák, PhD., Univerzita J. Selyeho, Ekonomická fakulta, Hradná ul. 21, 945 01 Komárno, e-mail: horbulakz@ujs.sk
Research PaperVol 14, Issue 4, 2019 Marketing Science and Inspirations Journal Paper

Corporate social responsibility of SME´s from view of consumers

The research which spread to whole Slovakia among others tried to evaluate what does social responsibility mean to the public, and how individual social groups evaluate entrepreneurs’ social activities. The results of the research prove that respondents have a firm idea of social responsibility, which is different from what the entrepreneurs’ opinion about the subject.

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