Porota zložená zo 69 odborníkov na reklamu a marketingových špecialistov ocenila najefektívnejšie práce reklamných kampaní minulého roka. Odovzdanie cien sa uskutočnilo v piatok 31. januára v priestoroch Edison Parku.
Česká marketingová společnost vydala tlačovú správu, ktorá obsahuje výsledky pravidelného prieskumu zameraného na postoje českej verejnosti k reklame. Výsledky tohtoročného prieskumu boli prezentované na podujatí Číše vína, ktoré sa konalo 27. marca 2025.
The consumer brain is being bombarded by rapid-fire, highly stimulating content that has been designed to provoke and extend attention span. Marketing taps directly into dopamine-driven behavior loops – like the ones behind social media scrolling or online shopping.
oil-exporting country
krajina vyvážajúca ropu
Oil-exporting countries play a key role in global energy markets.
Krajiny vyvážajúce ropu zohrávajú kľúčovú úlohu na globálnych energetických trhoch.
This study evaluates the adoption of relationship marketing in rated hotels in Setif, Algeria, with a specific focus on its three core dimensions: service culture, communication, and complaints management. The findings reveal that while relationship marketing practices are indeed adopted in the studied hotels, there are critical areas that require improvement.
This paper provides a comprehensive view on marketing mix of Faber-Castell and focuses on analyzing the strengths and weaknesses. The results indicate that Faber-Castell monitors and adapts to the marketing strategies and activities to remain competitive and to respond to customer needs.
This systematic review investigates the accessibility of online master’s degree programs in the Philippines through a global marketing lens. Findings reveal persistent digital divides, particularly in rural areas (where connectivity reaches only 30-45% of urban levels), and demonstrate how targeted marketing strategies can address these barriers.
This research employs an exploratory workshop methodology to identify the core competencies required of future sales managers, aiming to bridge the gap between academic rigor and industry relevance. The findings underscore the necessity for a curriculum that harmonizes practical skill sets with theoretical groundwork while prioritizing personal traits such as ethical conduct and resilience.
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Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
