Marketing Science and Inspirations Journal Paper

Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South Bohemia

In an increasingly globalized and competitive environment, it is essential that geographical regions pool available resources and create synergies in service innovation management in order to sustain an innovative edge. Collaborative innovation management entails substantial synergies, especially for connected regions. However, existing potentials of such a cross-border innovation collaboration system have …