Marketing Science and Inspirations Journal Paper

(Re)designing an International Marketing course: Engaging a diverse classroom in real-client projects

Research Paper, Vol 19, Issue 3, 2024

This article discusses the (re)designing of an international marketing course based on experimental learning and instructional design. The course is integrated into the local business community and uses, as an asset, a diverse student population to respond to challenges local businesses face in pursuing entrepreneurial internationalization.

Marketing Science and Inspirations Journal Paper

Educating future managers for a culturally diverse workspace: Using course as a living laboratory

Research Paper, Vol 16, Issue 2, 2021

Based on the findings, a course design is suggested where exposure to cultural diversity is guided and facilitated by bringing students to collaborate in an assignment-driven context, with a culturally diverse group composition. Lecture-based components of the course are balanced with the addition of a component of self-reflection assignment, providing both culturally specific and general knowledge, thus contributing to the ability to extrapolate the experience on future intercultural encounters.