Marketing Science and Inspirations Journal Paper

Priorities when looking for servitization in the mechanical engineering industry

Research Paper, Vol 15, Issue 2, 2020

The necessity of a holistic framework for servitization and the discussion and classification of the associated measures for the development of a servitization strategy to expand the business areas in mechanical engineering is implicit. This is particularly relevant as servitization must take into account both business models (BM) and organizational change. This paper, therefore, sets out to investigate crucial measures …

Marketing Science and Inspirations Journal Paper

Industrial service excellence in manufacturing companies: a neo-configurational perspective

Research Paper, Vol 14, Issue 3, 2019

There is a trend among manufacturing companies to augment their product offering with services due to competitive and economic reasons as well as changing customer demand. However, offering services is often a challenging task for manufacturing companies, as their core capabilities are in the manufacturing business. Therefore, this paper tries to identify which aspects are important to offer excellent industrial services …