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Marketing Science & Inspirations
Marketing and Marketing Management Journal
Marketing Science & Inspirations
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Keyword: falšovanie

Marketing Science and Inspirations Journal Paper

Spotrebiteľská gramotnosť a falšovanie medu. Časť II.

Research Paper, Vol 16, Issue 1, 2021By František OlšavskýApril 10, 2021

Cieľom príspevku je identifikovať význam spotrebiteľskej gramotnosti pri kúpe včelieho medu v kontexte jeho falšovania. V príspevku sa vychádza z poznatkov prieskumu kvality predávaných medov realizovaných na Slovensku a v zahraničí. Následne sú navrhované opatrenia na posilnenie spotrebiteľskej gramotnosti pri kúpe včelieho medu.

Marketing Science and Inspirations Journal Paper

Spotrebiteľská gramotnosť a falšovanie medu. Časť I.

Research Paper, Vol 15, Issue 4, 2020By František OlšavskýDecember 20, 2020

Cieľom príspevku je identifikovať význam spotrebiteľskej gramotnosti pri kúpe včelieho medu v kontexte jeho falšovania. V príspevku sú identifikované nekalé praktiky falšovania medu a znehodnotenia jeho výživovej hodnoty.

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  • MSI Home
  • About the Journal
    • About the JournalLearn about our history, values, and aims and scope
    • Editorial BoardMeet our Editor-in-chief and the editorial board
    • Abstracting/IndexingMarketing Science & Inspirations in indexed in 4 databases
    • Our AuthorsGet to know our valued contributors and look at the articles they wrote
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      • Marketing Brief
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