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Marketing and Marketing Management Journal
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Keyword: funkčný mestský región

Marketing Science and Inspirations Journal Paper

Prieskum vybraných aspektov marketingu vo funkčných mestských regiónoch Slovenska

Research Paper, Vol 12, Issue 1, 2017By Peter RafajApril 15, 2017

Cieľom príspevku je prezentovať výsledky výskumu, zameraného na marketingovú komunikáciu funkčných mestských regiónov. V jeho úvode je vysvetlený pojem funkčných mestských regiónov a opísané stručné charakteristiky regiónov, ktoré boli predmetom výskumu, vykonaného dotazníkovým prieskumom…

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  • MSI Home
  • About the Journal
    • About the JournalLearn about our history, values, and aims and scope
    • Editorial BoardMeet our Editor-in-chief and the editorial board
    • Abstracting/IndexingMarketing Science & Inspirations in indexed in 4 databases
    • Our AuthorsGet to know our valued contributors and look at the articles they wrote
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