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Keyword: human brain

Marketing Science and Inspirations Journal Paper

Neuromarketing v modernej spoločnosti

Research Paper, Vol 15, Issue 4, 2020By Ivan UherDecember 20, 2020

Neuromarketing vymedzuje marketingový nástroj komunikácie, ktorý dáva možnosť pozorovať spotrebiteľské správanie. V prezentovanej prehľadovej štúdii kriticky hodnotíme selektované štúdie s cieľom poukázať na perspektívu, smerovanie i ďalšie výzvy NM.

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  • MSI Home
  • About the Journal
    • About the JournalLearn about our history, values, and aims and scope
    • Editorial BoardMeet our Editor-in-chief and the editorial board
    • Abstracting/IndexingMarketing Science & Inspirations in indexed in 4 databases
    • Our AuthorsGet to know our valued contributors and look at the articles they wrote
  • Browse Articles
    • All Journal Articles
    • By Journal Issue
    • By Article Type
      • Research Paper
      • Marketing Brief
      • Short Communications
      • Review
      • Dictionary
  • Instructions for Authors
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    • Publication Ethics and Malpractice
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