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Marketing Science & Inspirations
Marketing and Marketing Management Journal
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Keyword: interaktívna marketingová komunikácia

Marketing Science and Inspirations Journal Paper

Integrovaná marketingová komunikácia na príklade vybraného maloobchodu

Research Paper, Vol 13, Issue 2, 2018By Vanda LieskovskáJune 30, 2018

Predložený príspevok upriamuje svoju pozornosť na alternatívu uplatňovania jednotlivých komunikačných nástrojov v rámci integrovanej marketingovej komunikácie…

MSI is an international marketing journal focused on publishing current research on the issues of marketing and marketing management. We invite you to contribute to the journal with original research papers, short communications or reviews. Click the button below to learn more about the MSI journal.

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  • MSI Home
  • About the Journal
    • About the JournalLearn about our history, values, and aims and scope
    • Editorial BoardMeet our Editor-in-chief and the editorial board
    • Abstracting/IndexingMarketing Science & Inspirations in indexed in 4 databases
    • Our AuthorsGet to know our valued contributors and look at the articles they wrote
  • Browse Articles
    • All Journal Articles
    • By Journal Issue
    • By Article Type
      • Research Paper
      • Marketing Brief
      • Short Communications
      • Review
      • Dictionary
  • Instructions for Authors
    • Instructions for Authors
    • Publication Ethics and Malpractice
    • Submit your paper
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