The smartphone is the most personal of all devices and for many of its users has long become the most important access to the internet. The usage is characterized by many short and targeted accesses.
Social media-guidelines are an indispensable, practical guide as they raise the necessary awareness for both private and professional handling…
The study is based on the question how the customer use the possibility to create own content in times of Web 2.0. The online survey was based on a standardized questionnaire. The target group were end users who move in the social media and consume and create content. It was not possible to complete the questionnaire repeatedly and thus excluded a distortion of the results…
Marketingové stratégie založené na tvorbe nových konkurenčných výhod vyžadujú od tých, ktorí sa ich usilujú tvoriť a implementovať nielen zmenu pohľadu na proces tvorby stratégie. Cieľom článku je poukázať na potrebu zmien pri koncipovaní marketingových stratégií podnikov, ktoré preferujú stratégiu modrých oceánov.
