Keyword: merchandise

Reaching for the stars: On importance and peculiarities of rating

In many cultures, end-of-the-year period is marked with depictions of stars. Stars are called heavenly bodies. Stars are beautiful to look at. A star is a positive symbol of hope, happiness, eternity, faith, and excellence. For marketers, stars are associated with rating and their key feature is the number of them. The more the merrier.

Promotional items: Lasting memory of right and wrong

Promotional products, promotional merchandise, giveaways, corporate gifts for business partners and employees have been popular lasting reminders of donors. Sometimes promotional merchandise does not really carry the right message at the right time. And the group of advocates, in fact, believing we all love to receive things for free and that the true loyalty comes from subtle bribery.