Marketing Science and Inspirations Journal Paper

Trade in transformation: The example of the textile business as an innovator of urban life-style

Research Paper, Vol 17, Issue 3, 2022

For the textile traders it is an improvement of the efficiency by the ability to control the total supply chain electronically; for the consumer the potential interconnectivity with the internet and smartphones is an empowerment of demand because the choices for alternative points of sales are permanently increasing and mobile shopping decreases the dependance on locations of brick-and stone.

Marketing Science and Inspirations Journal Article 1

How doomscrolling habits might be used for effective marketing communications in metaverse

Marketing Brief, Vol 17, Issue 2, 2022

Doomscrolling is a label for compulsive consumption of bad news, that are saddening, disheartening and frustrating. Since measures on social distancing were introduced in 2020, many people found themselves lost and detached from physical reality. Many resorted to virtual spaces to find their second selves, some established their second life in metaverse.