Marketing Science and Inspirations Journal Paper

Industrial service excellence in manufacturing companies: a neo-configurational perspective

There is a trend among manufacturing companies to augment their product offering with services due to competitive and economic reasons as well as changing customer demand. However, offering services is often a challenging task for manufacturing companies, as their core capabilities are in the manufacturing business. Therefore, this paper tries to identify which aspects are important to offer excellent industrial services …

Marketing Science and Inspirations Journal Paper

Creating value for the customer with industrial services: Selling industrial services is not a matter of price

According to the ESIC (European Service Innovation Centre) report, the Upper Austrian region is characterized by a strong manufacturing sector where service innovation driven transformation represents an inevitable step forward and is thus used as a large-scale demonstrator for the dynamic and broad impact of service innovation…