Marketing Science and Inspirations Journal Paper

Automatic information retrievement for exporting services: First project findings from the development of an AI based export decision supporting instrument

Research Paper, Vol 16, Issue 2, 2021

This paper presents the initial results of an international research project aimed at assisting advanced manufacturers in making decisions about exporting their service offerings to foreign markets. The paper presents a roadmap for progressing towards an Artificial Intelligence-based market information solution.

Marketing Science and Inspirations Journal Paper

Priorities when looking for servitization in the mechanical engineering industry

Research Paper, Vol 15, Issue 2, 2020

The necessity of a holistic framework for servitization and the discussion and classification of the associated measures for the development of a servitization strategy to expand the business areas in mechanical engineering is implicit. This is particularly relevant as servitization must take into account both business models (BM) and organizational change. This paper, therefore, sets out to investigate crucial measures …