Marketing Science and Inspirations Journal Paper

Publicity as a tool of PR activities within CSR concept in food enterprises in Slovakia

Research Paper, Vol 15, Issue 1, 2020

Paper points at the publicity as a tool of public relations (PR) within CSR concept in the practice of food enterprises in Slovakia and analyzes its use in terms of foreign participation, production focus and size of enterprises and subsequently evaluates the benefits of using publicity as a tool of PR within CSR concept. The actual research was implemented in 125 food enterprises.

Marketing Science and Inspirations Journal Paper

Corporate social responsibility of SME´s from view of consumers

Research Paper, Vol 14, Issue 4, 2019

The research which spread to whole Slovakia among others tried to evaluate what does social responsibility mean to the public, and how individual social groups evaluate entrepreneurs’ social activities. The results of the research prove that respondents have a firm idea of social responsibility, which is different from what the entrepreneurs’ opinion about the subject.