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Marketing Science & Inspirations
Marketing and Marketing Management Journal
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Keyword: sociálne správanie

Marketing Science and Inspirations Journal Paper

Vnímanie digitálneho influencera na Instagrame a jeho dopad na nákupné správanie

Research Paper, Vol 16, Issue 3, 2021By Dominika ReľovskáOctober 29, 2021

Cieľom predkladaného príspevku je charakterizovať spôsob vnímania digitálnych influencerov používateľmi sociálnej siete Instagram. V príspevku diskutujeme o prienikoch výskumných zistení do oblasti sociálneho marketingu a zvyšovania úrovne kritického myslenia a angažovanosti
súčasných mladých spotrebiteľov.

MSI is an international marketing journal focused on publishing current research on the issues of marketing and marketing management. We invite you to contribute to the journal with original research papers, short communications or reviews. Click the button below to learn more about the MSI journal.

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  • MSI Home
  • About the Journal
    • About the JournalLearn about our history, values, and aims and scope
    • Editorial BoardMeet our Editor-in-chief and the editorial board
    • Abstracting/IndexingMarketing Science & Inspirations in indexed in 4 databases
    • Our AuthorsGet to know our valued contributors and look at the articles they wrote
  • Browse Articles
    • All Journal Articles
    • By Journal Issue
    • By Article Type
      • Research Paper
      • Marketing Brief
      • Short Communications
      • Review
      • Dictionary
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