Marketing Science and Inspirations Journal Paper

Corporate social responsibility of SME´s from view of consumers

Research Paper, Vol 14, Issue 4, 2019

The research which spread to whole Slovakia among others tried to evaluate what does social responsibility mean to the public, and how individual social groups evaluate entrepreneurs’ social activities. The results of the research prove that respondents have a firm idea of social responsibility, which is different from what the entrepreneurs’ opinion about the subject.

Marketing Science and Inspirations Journal Paper

Social marketing – a concept of marketing management

Research Paper, Vol 11, Issue 1, 2016

The recent changes in our environment have forced many companies, currently active on the market, to redefine the purpose of their activities, strategies and mission statements. The process of globalisation has increased greatly in the last decades. The aim of this article is to diagnose sources, areas of concentration and the action taken by the companies using social marketing.