Occupational stress in the marketing profession: An empirical analysis of stressors
The aim of this study was to examine the impact of the marketing profession on the perceived level of occupational stress among marketing professionals and to compare the findings with previous empirical research in the field of work-related stress. The results indicate that marketing professionals report significantly higher levels of stress compared to other occupational groups, particularly in connection with stressors such as time pressure, ambiguous client demands, and rapidly changing project objectives.