The article deals with two basic topics, the issue of environmental marketing against the background of customer preferences and generations of consumers, more precisely as they were profiled in Slovakia. Examining the preferences of customers of different generations aimed to prove that implementing environmental marketing principles is necessary.
In this article, the reader will learn which factors, such as stereotyping or serving stereotypes, have an influence on the perception in certain name bearers. The use of names in advertising, which classify certain names and thus people into groups, may not be suitable if discrimination is to be excluded.
The aim of this article is to contribute to the understanding of the possibilities of application of selected pricing strategies in the conditions of the creative industries in Slovakia. In this case, the economic potential is the set of economic utility – uniqueness, intellect, knowledge, talent and skills added by each participant in the process of product creation.
Cieľom predkladaného príspevku je charakterizovať spôsob vnímania digitálnych influencerov používateľmi sociálnej siete Instagram. V príspevku diskutujeme o prienikoch výskumných zistení do oblasti sociálneho marketingu a zvyšovania úrovne kritického myslenia a angažovanosti
súčasných mladých spotrebiteľov.
The main goal of the paper was to evaluate and compare the development of online shopping in the Visegrad Four countries (Slovakia, Czech Republic, Poland, Hungary). The paper outlines the theoretical basis of online shopping concept, describes the current situation of online shopping in the EU market and the main types of goods and services purchased through the Internet.
Climate change has been far too omnipresent to ignore for policy makers, consumers, and businesses alike. Environmental guilt, anxiety or shame have been reported mostly in connection with younger generations and women seeking right and righteous behavioral patterns which would bring balance to modern lifestyle and its environmental impact. Guilty consumers try hard to curb negative environmental consequences of their lives.
V podvečer 23. září 2021 se v příjemném klasickém prostředí Divadelního sálu Klubu Lávka s historickým rámcem Karlova mostu a působivým výhledem na Hradčany odehrálo finále soutěže 16. ročníku Marketér roku 2020. Čestnou marketérkou se stala a do pomyslné „síně slávy“ byla uvedena Jitka Vysekalová, zakladatelka České marketingové společnosti i soutěže MARKETÉR ROKU.
The book written by Jacek Kall is oriented at a very specific area of brand effectiveness in the context of brand management. The book has a strong significance for current marketing theory and application practice as the author is focusing on a real and accurate explanations of the key brand analysis tools of measuring the brand efficacy along the customer journey.
V septembri sa dostáva k čitateľom nová kniha s označením „Marketing v praxi.“ Kniha vznikla spracovaním 26 rozhovorov s hosťami o ich vedomostiach a skúsenostiach s využívaním marketingu vo svojej praxi. Jednotlivé rozhovory sú organizované do logickej štruktúry: predstavenie marketéra a hlavnej myšlienky plynúcej z rozhovoru spolu s fotografiou a následne sled otázok a odpovedí.
marketing orientation
marketingová orientácia
Marketing orientation is the ability to learn, understand, and adequately respond to customers.
Marketingová orientácia je schopnosť učiť sa, porozumieť zákazníkom a adekvátne na ne reagovať.
marketing plan
marketingový plán
The marketing plan details the strategy that a company will use to market its products to customers.
Marketingový plán podrobne prezentuje stratégiu, ktorú spoločnosť použije pri uvádzaní svojich výrobkov na trh zákazníkom.
