Research PaperVol 17, Issue 2, 2022 Marketing Science and Inspirations Journal Paper

Sustainability – integration and communication in German manufacturers

The manufactory is a full production organization of consumer goods, technical goods or food – in any case physical products. In contrast to handicraft businesses, the manufactory produces products in series, which means that they can be purchased several times over a longer period of time. They result in an assortment of this manufacturer.

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ReviewVol 17, Issue 2, 2022 Marketing Science and Inspirations Journal Paper

DAN, ARIELY, 2021. Ako klameme. Bratislava: Premedia. 195 s. ISBN 978-80-8159-968-2.

Recenzovaná knižka obsahuje desať kapitol, úvod, dve strany poznámok a päť strán použitej a odporúčanej literatúry. Túto aktuálnu knižku odporúčam do pozornosti všetkým, lebo sa týka všetkých. Odporúčam ju pedagógom, manažérom, politikom, športovcom i umelcom, lebo sme všetci v systéme pôsobenia racionálnych a iracionálnych síl.

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Research PaperVol 17, Issue 2, 2022 Marketing Science and Inspirations Journal Paper

The marketing potential of personalisation of shipping packaging

The goal of the paper is to find out consumers’ attitudes towards the marketing usage of shipping packaging. The research demonstrated the real potential of personalisation. Because of this, it is possible to observe changes in consumer behaviour leading, among other things, to greater consumer satisfaction, a tendency to repeat purchases or a willingness to pay extra for personalised packaging.

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Marketing BriefVol 17, Issue 2, 2022 Marketing Science and Inspirations Journal Article 1

How doomscrolling habits might be used for effective marketing communications in metaverse

Doomscrolling is a label for compulsive consumption of bad news, that are saddening, disheartening and frustrating. Since measures on social distancing were introduced in 2020, many people found themselves lost and detached from physical reality. Many resorted to virtual spaces to find their second selves, some established their second life in metaverse.

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Research PaperVol 17, Issue 2, 2022 Marketing Science and Inspirations Journal Paper

Influence of Czech consumers’ education level on preferences for sustainable retailers and products

This paper presents the results of a survey focused on the perception of sustainable retailers and sustainable products by Czech consumers. 997 usability questionnaires from a representative sample of respondents were interpreted using a frequency table and Crosstabs analysis.

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