Príspevok akcentuje postoje recipientov voči vybraným kontroverzným aspektom reklamy, a to konkrétne postoje voči reklame na cigarety, tvrdý alkohol, pivo, víno a lieky a postoje voči erotickým motívom v reklame. Východiskom realizácie výskumu bol výskum Česi a reklama pre rok 2020. Na Slovensku sa do výskumu zapojilo 726 respondentov.
Global pandemic has exposed and sped up several recent trends in consumer behavior. Consumers are more likely to try and adopt new technologies, experiment with innovative delivery modes, payment options or interact with providers digitally. Trusted brands and savvy offerings are the most likely winners. Betting on pleasant brick-and-mortar shopping experience, introducing new brands or selling pricy discretionary items have been challenging.
mail order
objednávka poštou
She often buys clothes by online mail order.
Často nakupuje oblečenie prostredníctvom online zásielkového obchodu.
mailing address
adresa prijímateľa
Can you tell me what your mailing address at your new home is?
Môžete mi povedať, aká je vaša nová poštová adresa?
The paper aims to present CSR activities in the Corona Time and internal stakeholders´ perception of these activities. Many of successful business would like to be more social responsible not only in usual time period, but during the crises, too. They would like to support and help the society. The paper introduces the Case Study of SKODA AUTO.
Attracting and retaining talented employees has become one of the most pressing challenges for companies in their struggle for achieving and sustaining competitive advantage. Personnel assessment and personnel selection plays an important role in this context.
The objective of this paper is to gain an increased understanding of how networking and entrepreneurial orientations facilitate internationalization of small and medium-sized enterprises (SMEs). This study is a qualitative research and the research is drawn upon findings of a sample of two SMEs located in Ostrobothnia, Finland.
Kampane prihlásené do súťaže boli posudzované v 4 kategóriách podľa mediatypu: najlepšie využitie TV, najlepšie využitie OOH, najlepšie využitie rádia a najlepšie využitie digitálnych médií. Súčasne boli vyhodnotené aj prierezové kategórie: najlepšia veľká kampaň, najlepšia malá kampaň. Zaradená bola aj špeciálna kategória: najodvážnejší počin.
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Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
