Seeing Upper Austrian B2B companies struggle in keeping up their export business intensity and simultaneously accelerating the usage of digital communication and export channels, creates the starting point for an Export Resilience study in Upper Austria, an export-oriented region.
Based on the findings, a course design is suggested where exposure to cultural diversity is guided and facilitated by bringing students to collaborate in an assignment-driven context, with a culturally diverse group composition. Lecture-based components of the course are balanced with the addition of a component of self-reflection assignment, providing both culturally specific and general knowledge, thus contributing to the ability to extrapolate the experience on future intercultural encounters.
This paper postulates that in higher education institutions (HEIs), this can be achieved through fostering motivation and student autonomy. Academic posters are proposed as one of the relevant tools allowing educators to adopt an autonomy-supportive style of teaching that leads to enhanced independence, interest, and responsibility for social affairs.
Companies are either proactively driving the digital transformation. The results show that one major goal for companies is to accelerate digitizing processes as digitalization helps to work more efficiently. Access to systems is necessary, hence investments in digitalization are seen as sustainable and absolutely essential for to serve B2B customers today.
This paper presents the initial results of an international research project aimed at assisting advanced manufacturers in making decisions about exporting their service offerings to foreign markets. The paper presents a roadmap for progressing towards an Artificial Intelligence-based market information solution.
Sailing bumpy waters of channel management is still an adventure for many and unlikely to become a comfy cruise ever. Once marketers are able to swim against the odds of the channel divide, they cross the Rubicon of truly united customer experience.
Už jen necelý měsíc zbývá do uzávěrky přihlášek do letošní soutěže Marketér roku 2020, kterou každoročně vyhlašuje Česká marketingová společnost. Slavnostní vyhlášení výsledků by mělo proběhnout 23. září 2021.
Tento rok sa odohrá už šestnásty ročník súťaže FLEMA. Do súťaže budú zaradené práce, ktoré boli zrealizované na českom alebo slovenskom trhu v období od 1. januára 2020 do 30. júna 2021. Uzávierka súťaže je 18. júna 2021.
V mesiaci jún 2021 sa dostáva do predaja kniha Carlosa Gila. Ide o český preklad z anglického originálu „The End of Marketing. Humanizing your brand in the age of social media and AI.“ Ten vyšiel v minulom roku v londýnskom nakladateľstve Kogan Page. Autor je riaditeľom a zakladateľom spoločnosti Gil Media Co. v Los Angels.
market price
trhová cena
Despite the real estate slump, the building’s market price was double what it sold for five years ago.
Napriek prepadu nehnuteľností bola trhová cena budovy dvojnásobná oproti cene, za ktorú sa predala pred piatimi rokmi.
market reach
dosah trhu
The local company has a vast market reach.
Miestna spoločnosť má obrovský dosah na trhu.
Pôvodná, pre zainteresovanú odbornú verejnosť známa a etablovaná, dvojica autorov Jitka Vysekalová a Jiří Mikeš bola doplnená o Jana Binara, prezidenta Asociace komunikačních agentur a riaditeľa agentúry McCann. Ich spolupráca priniesla skutočne hodnotné a do istej miery dokonca nadčasové dielo.
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Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
