Author Archives: Alexandru Bosinceanu

Alexandru Bosinceanu, Msc., PhD. student, Bucharest University of Economic Studies, Department of Marketing, Surlei street no. 20, sector 5, Bucharest, Romania, e-mail: bosinceanualex@gmail.com

Oct302022

Marketing Science and Inspirations Journal Paper

A thematic and sentiment analysis of the relationship between religion and purchase behavior

Research Paper, Vol 17, Issue 3, 2022By Alexandru Bosinceanu October 30, 2022

The aim of this study is to analyze the purchase behavior of an air purifier for religious and non-religious consumers. This has been accomplished through 23 qualitative interviews using the mobile instant messaging interview method (MIMI).

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