Dr. Ayoub Abbaci, lecturer class „A“, co-author, National Polytechnic School of Algiers, 10 Brothers Oudek street, El Harrach 16200, Algeria, e-mail: ayoub.abbaci@g.enp.edu.dz
Research PaperVol 17, Issue 4, 2022 Marketing Science and Inspirations Journal Paper

A practical approach for optimizing the conversion rate of a landing page’s visitors

Conversion rate optimization on a landing page is due to several factors, including design. This research attempted to measure the importance of certain components leading to the desired action to determine the key points to respect in the conception of a landing page that appears after clicking on a call-to-action button.

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