Author Archives: Viktorie Kováříková

doc. PhDr. František Pollák, PhD., University of Economics in Bratislava, Faculty of Business Management, Dolnozemská cesta 1, 852 35 Bratislava, Slovakia, e-mail: frantisek.pollak@euba.sk

Apr302025

Marketing Science and Inspirations Journal Paper

Effective marketing mix of a manufacturing company in the context of sustainability and competitiveness

Research Paper, Vol 20, Issue 1, 2025By Viktorie Kováříková April 30, 2025

This paper provides a comprehensive view on marketing mix of Faber-Castell and focuses on analyzing the strengths and weaknesses. The results indicate that Faber-Castell monitors and adapts to the marketing strategies and activities to remain competitive and to respond to customer needs.

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