Author Archives: Hanane Meslem

Hanane Meslem, PhD student, main author, Université de Bejaia, RMTQ Laboratory, RN 9 Tichy street, Bejaia 06000, Algeria, e-mail: hanane.meslem@univ-bejaia.dz

Jun302024

Marketing Science and Inspirations Journal Paper

The landscape of digital inbound marketing tools adoption by Algerian firms

Research Paper, Vol 19, Issue 2, 2024By Hanane Meslem June 30, 2024

This study investigates the implementation of inbound marketing by Algerian companies. Through a quantitative analysis of 117 companies across 12 sectors, it is observed that the predominant emphasis lies on attracting visitors, marking the initial phase of the inbound approach.

Open article

Dec312022

A practical approach for optimizing the conversion rate of a landing page’s visitors

Research Paper, Vol 17, Issue 4, 2022By Hanane Meslem December 31, 2022

Conversion rate optimization on a landing page is due to several factors, including design. This research attempted to measure the importance of certain components leading to the desired action to determine the key points to respect in the conception of a landing page that appears after clicking on a call-to-action button.

Open article