Author Archives: Mária Oleárová

Mgr. Mária Oleárová, PhD., MBA, University of Presov, Faculty of Management, Department of Marketing and International Trade, Konštantínova 16, 080 01 Prešov, e-mail: maria.olearova@unipo.sk

Dec302021

Marketing Science and Inspirations Journal Paper

Overview of current trends in mobile commerce: global perspectives

Research Paper, Vol 16, Issue 4, 2021By Mária Oleárová December 30, 2021

Using the secondary data collected from reports of research companies and statistical portals, the paper aims at describe the state of mobile commerce and its development trends around the world. Following the analysis of secondary data, the paper we deal with the possibilities of optimizing business strategies in the field of m-commerce.

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