Author Archives: Andreas Zehetner

Marijan Simek MA, Upper Austria University of Applied Sciences, School of Management, Study Programme Global Sales and Marketing, Wehrgrabengasse 1-3, 4400 Steyr, Austria

Dec102015

Marketing Science and Inspirations Journal Paper

Supplier selection criteria and the role of emotions: an exploratory study in an Upper-Austrian setting

Research Paper, Vol 10, Issue 4, 2015By Andreas Zehetner December 10, 2015

The aim of this paper is, first, to provide a better understanding of the most important supplier selection criteria from a buyer’s perspective in a Business-to-Business setting. Second, the contribution shall provide evidence…

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