Author Archives: Margarethe Überwimmer

Dr. Pia Hautamäki, Tampere University of Applied Sciences (TAMK), Kalevantie 4, 33100 Tampere, Finland, e-mail: pia.hautamaki@tuni.fi

Jun102021

Marketing Science and Inspirations Journal Paper

Sales organizations on the path of digitalization – A reflection from Germany, Finland and Austria

Research Paper, Vol 16, Issue 2, 2021By Margarethe Überwimmer June 10, 2021

Companies are either proactively driving the digital transformation. The results show that one major goal for companies is to accelerate digitizing processes as digitalization helps to work more efficiently. Access to systems is necessary, hence investments in digitalization are seen as sustainable and absolutely essential for to serve B2B customers today.

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Jun302020

Digital transformation in B2B sales – differences and best practices in three different European countries

Research Paper, Vol 15, Issue 2, 2020By Stefan Wengler June 30, 2020

There has been an increasing discussion around B2B sales and the need for its digital transformation as it may strongly accelerate company’s performance. Because sales is an essential element of business growth, it is important to study B2B sales and the level of digital transformation on a country-specific level. For this purpose, we studied the role of digital transformation …

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