Author Archives: Renáta Cenková

PhDr. et Mgr. Renáta Cenková, PhD., MBA, Pavol Jozef Šafárik University in Košice, Faculty of Arts, Department of Slovak Studies, Slavonic Philologies, and Communication, Moyzesova 9, 040 01 Košice, Slovakia, e-mail: renata.cenkova@upjs.sk

Apr302026

Marketing Science and Inspirations Journal Paper

Analysis of the use of selected social networks in Slovak theatres

Research Paper, Vol 21, Issue 1, 2026By Renáta Cenková April 30, 2026

This study summarises the performance results of social network profiles of selected Slovak theatres in the 2024/25 season. AVG proved to be a key quantitative KPI that should be monitored continuously to ensure reliable evaluation. Social media represent essential marketing communication tools that facilitate direct interaction with spectators.

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