Author Archives: Assia Guedjali

Dr. Riad Benghebrid, Centre for Research in Applied Economics for Development, Rue Djamel Eddine El Afghani – El Hammadia BP.197, Rostomia, Bouzareah, Alger, Algeria, e-mail: riad.cread@gmail.com

Apr302024

Marketing Science and Inspirations Journal Paper

The use of smartphones among young people

Research Paper, Vol 19, Issue 1, 2024By Assia Guedjali April 30, 2024

The aim of this article is to understand the phenomenon of the acquisition and use of smartphones by young Algerians, using a usage and gratification model approach and focusing on the user as the central actor. The recommended sample for this study is made up of 800 young consumers from the different states of Algeria.

Open article