Author Archives: Stephan Weinert

Prof. Dr. Stephan Weinert, Hochschule für Wirtschaft und Gesellschaft Ludwigshafen, Ernst-Boehe-Str. 4, 67059 Ludwigshafen am Rhein, Germany, e-mail: stephan.weinert@hwg-lu.de

Oct202020

Marketing Science and Inspirations Journal Paper

Artificial intelligence in personnel selection and its influence on employer attractiveness

Research Paper, Vol 15, Issue 3, 2020By Stephan Weinert October 20, 2020

Attracting and retaining talented employees has become one of the most pressing challenges for companies in their struggle for achieving and sustaining competitive advantage. Personnel assessment and personnel selection plays an important role in this context.

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Oct312019

The effect of company guest speakers on perceived employer attractiveness

Research Paper, Vol 14, Issue 3, 2019By Stephan Weinert October 31, 2019

Employer branding plays a vital role in attracting and retaining skilled and motivated employees for the organization. Here, a significant amount of companies addresses students as one of their focal target groups when conducting employer branding activities.

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