Author Archives: Margarethe Überwimmer

Teresa Gangl MA, Upper Austria University of Applied Sciences, School of Management, Study Programme Global Sales and Marketing, Wehrgrabengasse 1-3, 4400 Steyr, Austria

Oct92015

Marketing Science and Inspirations Journal Paper

B2B-marketing communication strategies in CEE

Research Paper, Vol 10, Issue 3, 2015By Margarethe Überwimmer October 9, 2015

For Austrian (B2B) companies, the increasing prosperity and rapid development of Central and Eastern European (CEE) countries appear to offer rather attractive locations to achieve the goal of becoming competitive market participants.

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