This research investigates the extent to which tourism agencies in the province of Bordj Bou Arreridj (Algeria) integrate artificial intelligence (AI) applications into their operational and strategic activities. The study further explores the key challenges hindering the effective adoption of such technologies.
This study evaluates the adoption of relationship marketing in rated hotels in Setif, Algeria, with a specific focus on its three core dimensions: service culture, communication, and complaints management. The findings reveal that while relationship marketing practices are indeed adopted in the studied hotels, there are critical areas that require improvement.
This study explores the factors influencing customers’ intentions to adopt digital health services in Algeria, focusing on an extended Technology Acceptance Model (TAM). Given the growing importance of digital health solutions in enhancing healthcare accessibility and efficiency, understanding the determinants of adoption is crucial.
The purpose of this study is to determine the effect of gender on the willingness to consume organic foods by focusing on the perception of women. This research demonstrates that both men and women are aware of their willingness to consume organic foods.
This article explores the cluster approach as a lever to stimulate innovation and entrepreneurship in the artisanal crafts sector in Algeria, focusing specifically on the clusters of brass artisans in Constantine and jewelry artisans in Batna, two departments in Algeria.
