The main objective of the study is to examine the attitudes of generations Z and Y toward food waste and to analyze the perceived role of marketing communication in shaping sustainable consumer behavior, with an emphasis on the current state of household food waste in V4 countries.
This research investigates the extent to which tourism agencies in the province of Bordj Bou Arreridj (Algeria) integrate artificial intelligence (AI) applications into their operational and strategic activities. The study further explores the key challenges hindering the effective adoption of such technologies.
This paper diagnoses and estimates current and potential changes in the Music Industry supply chain linked to the phygital (physical-digital) consumer. As technological disruption reshapes industry roles, consumer behavior is shifting toward hybrid patterns.
This study focuses on the role of perceived tobacco quality in promoting smoking cessation in Algeria through demarketing strategies, using behavioral economics as a theoretical framework. It aims to analyze the relationship between perceived tobacco quality and smoking cessation …
Authenticity has become one of the most influential concepts in contemporary marketing. In an environment characterized by information overload, increasing consumer skepticism, and rapid technological change, brands face growing pressure to communicate in ways that are perceived as genuine, transparent, and trustworthy.
Ve čtvrtek 14. května 2026 se v Rudolfově slévárně na Pražském hradě uskutečnilo slavnostní vyhlášení výsledků 21. ročníku soutěže Marketér roku, tradičního prestižního ocenění v oblasti marketingu v České republice za uplynulý rok. Soutěž i letos proběhla pod záštitou světově uznávaného marketingového stratéga Philipa Kotlera.
price sensitivity
cenová citlivosť
Price sensitivity increases when consumers have more alternatives.
Cenová citlivosť rastie, keď majú spotrebitelia viac alternatív.
