Marketing Science and Inspirations Journal Paper

Trade in transformation: The example of the textile business as an innovator of urban life-style

Research Paper, Vol 17, Issue 3, 2022

For the textile traders it is an improvement of the efficiency by the ability to control the total supply chain electronically; for the consumer the potential interconnectivity with the internet and smartphones is an empowerment of demand because the choices for alternative points of sales are permanently increasing and mobile shopping decreases the dependance on locations of brick-and stone.

Marketing Science and Inspirations Journal Paper

Automatic information retrievement for exporting services: First project findings from the development of an AI based export decision supporting instrument

Research Paper, Vol 16, Issue 2, 2021

This paper presents the initial results of an international research project aimed at assisting advanced manufacturers in making decisions about exporting their service offerings to foreign markets. The paper presents a roadmap for progressing towards an Artificial Intelligence-based market information solution.