Marketing Science and Inspirations Journal Paper

Marketing strategies in response to tough times – lessons from India during a global crisis

Research Paper, Vol 18, Issue 2, 2023

This study contributes to the extant literature by highlighting the marketing strategies and tactics adopted by organizations during during the Covid-19 pandemic. The themes indicate that, by and large, the response of firms to the current pandemic is in line with the marketing strategies adopted during previous environmental disruptions, as substantiated by various examples.

Marketing Science and Inspirations Journal Paper

CSR in corona time

Research Paper, Vol 15, Issue 3, 2020

The paper aims to present CSR activities in the Corona Time and internal stakeholders´ perception of these activities. Many of successful business would like to be more social responsible not only in usual time period, but during the crises, too. They would like to support and help the society. The paper introduces the Case Study of SKODA AUTO.