The research which spread to whole Slovakia among others tried to evaluate what does social responsibility mean to the public, and how individual social groups evaluate entrepreneurs’ social activities. The results of the research prove that respondents have a firm idea of social responsibility, which is different from what the entrepreneurs’ opinion about the subject.
Nástup nových technológií a technologických trendov spôsobil, že veľká väčšina telekomunikačných firiem musela zobrať do úvahy neustále klesajúci trend vývoja výnosov a počet zákazníkov. Kľúčom k úspechu sa stala zmena prístupu k samotným zákazníkom prostredníctvom riadenia vzťahov so zákazníkmi. Cieľom práce bolo identifikovať zmenu v postojoch zákazníkov v dôsledku implementácie CRM systému do firmy v roku 2014 …
There is a trend among manufacturing companies to augment their product offering with services due to competitive and economic reasons as well as changing customer demand. However, offering services is often a challenging task for manufacturing companies, as their core capabilities are in the manufacturing business. Therefore, this paper tries to identify which aspects are important to offer excellent industrial services …
The effect of company guest speakers on perceived employer attractiveness Employer branding plays a vital role in attracting and retaining skilled and motivated employees for the organization. Here, a significant amount of companies addresses students as one of their focal target groups when conducting employer branding activities. In this context a wide variety of methods…
Communication trends in formation of institutional business environment in tourism of St. Petersburg Conducted research is aimed to reveal communication trends in formation of institutional business environment in tourism of St. Petersburg. As a result, it was revealed that communication trends are due to the tourism multiplier effect and take into account changes in the…
Retailers follow the trend of retro marketing and offer traditional products in retro-designed packaging to attract customers. The trend for retro marketing and packaging is something that re-occurs at regular intervals over successive time periods. This paper analyses consumer reactions (e.g. noticing, locating) to the promotion of products in retro-designed…
Nákupné správanie spotrebiteľov je zložitý proces, v pozadí ktorého stojí viacero zdanlivo nesúvisiacich premenných. Pochopenie tohto procesu je dôležité pre marketing všetkých subjektov stojacich na strane ponuky, pretože ich stimuly môžu v danej situácii rozhodnúť, či si spotrebiteľ vyberie práve ich produkt. Medzi priekopníkov skúmania procesu nákupného rozhodovania patria Sproles…
Príspevok akcentuje význam inovácií výučby predmetov orientovaných na aktívnu participáciu vysokoškolských študentov na reálnych projektoch v previazanosti na spoluprácu so subjektmi hospodárskej praxe, a to vďaka využitiu potenciálu multimediálnych výskumných laboratórií v kontexte…
Having looked at western and Eastern-Central European adverts, the prominence of fact-based commercials was identified in ECE countries…
Having looked at western and Eastern-Central European adverts, the prominence of fact-based commercials was identified in ECE countries…
